Packaging Design

5 Things to Think about When It Comes to Product Packaging

Designing creative products is one thing, but determining the best packaging for your product as well as the customers is another. Packing plays an essential role in your product as well as product design, and it's important to take into careful consideration during the production process. Product packing can really make or break the success of your product and your brand, as it is the first thing people will see when it comes to your product, whether online or on the shelves.

5 Things to Think About When It Comes to Product Packaging

When it comes to product packing, it is important not to overlook its importance. Around 95 percent of new products introduced each year fail due to ineffective packaging. In one of our recent posts, we reviewed five areas to consider when designing product packaging. In this post, we’re going to further build on that by sharing some tips that you should keep in mind when it comes to product packaging.

Packaging Materials

Packaging materials are essential when thinking about the packing of your invention or product. When choosing the materials for packaging, you should first seek out the different available options and those that make the most sense for your product, your budget, and targeted audience. Paper or cardboard is typically the most commonly used material for product packing due to its versatility, cost-effectiveness, and easiness to ship and transport. Other materials, such as plastics, glass, metals, wood, or cork can also be considered during invention production.

The Environment

In today’s consumer world, consumers — especially those of younger generations — are more and more conscious about the purchasing choices they are making as well as the impact those products have on the environment. That’s why it’s essential to think about the environment in your packaging choices. Here are a couple of questions to consider:

  • How will your packaging impact the environment?
  • What will the waste footprint look like?
  • Will your packing attract those who are more conscious about their purchasing choices?

Consumers care about this information, so showing them you put thought into this while choosing your packaging is important.

Transportation Costs

Another important factor to think about when selecting the proper product packaging are the transportation costs. That is because transportation expenses can quickly add up. When choosing product packaging, it is important to think about how your product will be transported, what the shipping costs will look like, and how your product packaging can adapt to be more friendly when it comes to transportation.


Have you ever received product packaging that is difficult to open? Frustrating right? When considering product packaging during your invention production, keep in mind the user experience. Don’t go overkill with the package design making it too difficult to handle, or over complicating the unpackaging process for the consumer.

Draw Attention

When your product finally hits the shelf, it is important to keep in mind the planning and designing of your product packaging so that consumers will notice it. What your ideal customer wants should be a priority, so you should think about the things that would attract them to your product. Consider the following questions:

  • What colors would they like?
  • What type of lifestyle do the ideal consumers follow?
  • What would they be looking for in a product such as yours?


These five things, as well as the other five areas to consider when designing product packaging, can help you make the right choices during your invention production process. If you have a product and are in need of some help when it comes to product packaging design, you can rely on GloberDesign and our product packaging services from GloberDesign. To learn more about how we can help improve the functionality and appearance of your product’s packaging, contact us today!