How to Design Impactful Product Packaging

Did you know, when it comes to new product launches, around 95 percent of new products introduced each year fail. Why does this happen? It likely isn’t that the product itself is bad, but the buying habits of consumers. Many consumers, in fact, do not have the time or the energy in their busy lives to weigh the pros and cons of the products on the shelves. Instead, they use a shortcut which is the packaging of the products. Product packing is essential to the success of a product. Think of Toblerone's unique packaging. For most people, the iconic yellow triangular box is more well-known than the candy itself.

Packaging is impactful because it tells consumers what makes your product and brand different just by briefly glancing at it. And with a bunch of competition in that same markets that your product will be sold in, you need all the advantages you can get. Your packaging design will dictate whether that consumer buys your product or whether they move on and look for something else. Therefore, before launching a new product, it is important to ensure the packaging design is impactful and will grab the attention of consumers.

How to Design Impactful Product Packaging

All startup companies would love to achieve instantly recognizable product packaging, such as Apple or Amazon, as well as the type of brand power that comes along with it. But how can you achieve packaging that helps your product stand out from the competition? Check out four helpful tips on how to design and make impactful product packaging.

Understand Your Demographic

The clean and minimalist look of Apple products will not work for every brand. Consider power tools, for example. Most of the packaging that these tools come in have rugged, distinctive, and a masculine look. Be sure to have a complete understanding of your product’s targeted demographic and choose a design that will fit the best Remember, don’t be afraid to go bold as it could end up giving your product a competitive edge over others.

Make Cheap Packaging Look Notable

For most startups, budgets are typically pretty tight. And with all the extravagant products and packaging already on the market, it can be difficult to compete with cheap packaging. However, just because you have cheap packaging doesn’t mean you cannot still make an impact. For example, small boutiques may add bows, simple designs and colors, and stylish typography to give their packaging a high-end feel. There are plenty of simple, inexpensive ways to turn cost-effective packaging in packaging that looks more valuable.

Consider Environmentally-Friendly Options

More and more consumers are beginning to favor companies and businesses that practice being eco-friendly. According to a global retail analysis, 52 percent of people globally make buying decisions based on the packaging that reflects a brand making a positive social and environmental impact. There are numerous ways that startups can be environmentally conscious with their packaging while still differentiating their brand in the process.

Make the Packaging an Experience

Just as a products packaging design is important, so is the experience. Basically, branded packaging experience is a thoughtful selection of packaging and shipping materials as well as the deliberate presentation of a product. The purpose of this is to add some extra value for customers as well as your brand through the ability to create a memorable and shareable experience. You can add elements to the packaging such as tissue paper, stickers, promotional material, and custom notes to enhance the experience associated with the packaging of your product.

These four tips are just a few ways you can make your product’s packaging more impactful. Remember, it is important to remember that a product’s packaging is meant to communicate purpose, what your brand stands for, and what it means to the consumers. Don't miss this opportunity to create a lasting impression on the shelf as well as in the mind of customers.

If you need assistance in creating impactful packaging for your product, contact Glober Design! With a solid understanding of geographic location, populations, and other factors, our packaging design company has the ability it tailor the packaging of your product to appeal to their specific customers. With the help from Glober Design, your product can gain an edge against competitors by being featured in packaging that looks fantastic, attractive and engaging to customers.

If you are interested in learning more about our packaging design services or want a free estimate, contact us today!