3D printing turns resin or spools of plastic filament into physical objects based on 3D printing designs. This technique is literally out of this world for people who don’t get the science behind it. As the process allows the transformation of digital design into a tangible object, it has found a myriad of applications.
What marketers should do?
Businesses do not wish to lag behind when it comes to innovations such as 3D printing. Numerous brands have started experimenting with marketing with 3D printing technology. Renowned brands such as LEGO, Warner Bros, Coca Cola, and many others have used 3D printing to get an edge over their competitors.
1. Reaching customers with 3D printing
3D printing provides numerous opportunities to the marketers to deliver out of the box solutions. It is one of the most innovative ways of developing and strengthening relationships with customers. Adopting 3D printing technologies can prove to be a viable marketing technique.
2. Prototypes with professional finishes and realistic feel
Sales and marketing require one to deliver presentations with a physical model. You can convey the benefits of your product design with your customers for making them understand how actually it would be used.
3. Ability to customize
Businesses can use 3D printing to customizing their offerings. This can further boost the company outlook and image. Imagine people sharing the customized version of your offerings that fits them well on social media! You can use a prototype to market the base design and brag about the customizability of your product. Customers tend to connect in-depth to a brand when they are provided the option to customize a product as per their preferences. Forbes has already predicted the upcoming 3D printing trends for businesses and how it would affect their marketing channels and distribution.
4. Ability to enhance the look of product prototypes
A 3D printer can smoothen polishes on a product prototype with minimal intervention by an operator. Digital materials can help apply complex textures and material finishes with a 3D printer.
5. Giving sales demo with 3D printing
The sales department can make effective use of 3D printing technology for developing mock-ups of the final product. This helps them demonstrate the products with much ease. It also becomes easier to communicate the functions in a much better way of generating early sales.
3D printing is inarguably the next revolution in technology. However, its applications are not limited to the technology sector. Smart marketers can make effective use of this technology. It is worth keeping an eye on this technology and utilizing it in various aspects of marketing. Only time will tell if this technology has the potential to transform digital and traditional marketing techniques. Leading brands have already dived in to test the potential of 3D printing by marketing their products with the prototypes. You can take a hint from this and come up with an innovative way to market your offering.